If you are a Real Estate Agent, consider adding an iPad to your toolbox. In my opinion, it will definitely raise your bar! First, I have to come clean! I am a technology nut!! With a background in software, I’m afraid I just can’t help myself. It’s so bad, that some of my friends call me the “Techno Woman.” About a month ago, I purchased the iPad. The visual crispness of the screen, accessibility to information, availability of applications and the portabilty of it make it perfect for the business of Real Estate. About once a week, I tell myself that Steve Jobs ought to be paying me commission. I absolutely love this tool and have no problems recommending it to others.
I know some of you might be perplexed about how it can make such a difference, well here’s a few reasons why I value it. Below are a list of tasks I complete just about daily with my iPad. Some are business related and some personal. Overall, I would have to say the iPad has helped me to get to information a lot faster. It pulls info for me daily and delivers it to me (not really the iPad, the app gets the credit for that) and it helps me to provide better information to my clients. I use it for presentations and etc. Overall, it can help you to use visuals to get your point across. So rather than digging in my briefcase to review a listing agreement, I can pull it up on my iPad in a matter of seconds. I can market myself and quickly market client properties.
1. First there’s the daily planner functionality of the iPad: email, calender, contacts and weather (the Weather Channel aka TWC MAX+), YellowBook for phone numbers and various calculators. The Notes app is built in and also amazingly helpful.Only email, calender, contacts and notes are standard apps included in the base product.
2. Check for traffic jams (Beat the Traffic) before headed to critical appointments.
3. Review current articles waiting for me on my ipad based on the topics that are important to me to me (SkyGrid). I also quickly review CNBC (CNBC RT). CNBC can send alerts. I give them their props (sorry for the slang) b/c they don’t inundate you with alerts. When they send an alert its usually an important one. I’ve also seen their alerts come thru w/info faster than the other major news outlets. I also like ot look at Bloomberg and PulseNews when I have a bit more time. There’s plenty of ”todo” apps like Toodledo which is good for medium range tasks. For daily items, I still use Levenger’s “To Do” cards – I’m addicted. If you get better at using some of the news feed tools, I hope you will drop me a line. I’m still learning.
4. Show Powperpoint Presentations (Keynote) – Listing and Market Updates. When someone asks me about the market, not only can I tell them, but I can show them the graphs pulled straight from NVAR, GCAAR or the Luxury Homes Site.
5. Pull up other relevant documents for clients thru PDF readers (ReaddleDocs or GoodReader). At any given time, I can show some of the most popular pages from my website (Buyers Timeline, What Happens at Closing, Luxury Home Market Report…) in a crisp clear pdf document. For those of you that wear glasses like me, you can increase the size of the page in a second with 2 fingers. As long as I’m using the iPad, I don’t have to whip out the glasses. OK, I’m a little vain.
6. Pull up photos of my current listings and my solds. Anytime I find myself in the position to market a client’s home or myself, I have gorgeous photos to show in a size that’s larger than anything shown on the web. It makes a big difference. I use the photo tool built into the article. I also use Web Albums, and Photogene.
7. Need to save content to use for my blog later? I use ClipPrinter for that. I save the info and the resource for later reference.
8. For more industry related apps, there’s Mortgage Calc which is a true mortgage calculator. Unlike the typical ones on the web, that don’t include all the numbers, this one includes property taxes, PMI, HOA and other Expenses. It also shows an amortization schedule with yearly tax savings. There’s also Realtor.com’s app, good for finding properties and Open Houses in the area based on your location. It’s a nice cross reference.
9. For big presentations, I’ve used OmniGraffle for diagrams – probably one of the most expensive apps in the App Store, but well worth it. Once you know how to use it, you’ll be able to make amazingly professional charts and graphs very quickly.
10. Other quick apps used for entertaining: Open Table (better for higher end restaurants) for online reservations. If you find that you are not familiar with the restaurant names in Open Table, then it’s not the app for you. Another app that has more restaurants in it is Urbanspoon.
11. If you just need to take your mind off of works there are a ton of other aps to pursue your personal interests. My favorites include: Epicurious, Crosswords (I’m terrible) and Scrabble (great fun for Pass ‘n Play, especially if you are competitive).
All in all, the iPad is fantastic. I’m convinced that it’s the new modern day-timer and business presentation tool. Granted, you need a little planning in advance to decide what you need access to in terms of docs, etc. You also need a little time to get proficient on the apps you plan to use.
There are some small hurdles to overcome. I’m new to Apple’s platform. I’ve been a “PC” most of my life. Yes, the iPad is intuitive, but sometimes, we as people just are not THAT intuitive. Many of the apps come without directions, guide books and or evne a help key. Usually you can figure it out with a little time. I’m still learning new things and I’ve had mine for about 6 weeks.
Here are my grades:
Content Delivery – A
Visuals – A++
Versatility – A++
Usefullnes – A++
Information Input – B-
This really isn’t an input tool. If you have lots to input, go find a PC or laptop.
In case you are wondering, I still carry my lightweight laptop daily. But you’ll rarely find me without the iPad. It’s a great investment.
One last point…I’m a big Verizon fan. I was already using a mobile card for my laptop. I never use free wi-fi. I know that Verizon’s broadband is secure and pretty reliable. So, I upgraded to the mi-fi secure broadband tool. I can use it for my laptop and my iPad. It’s about the size of a credit card and about 1/8 ot 1/4 of an inch thick. I throw it in my bag and turn it on when needed. I also carry an extra battery to be on the safe side. If you really find yourself in a pinch, you can use a USB adapter and plug it into your laptop for continued use if your mi-fi battery is low.
I hope that helps. I’ll forward other info as it becomes available.
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